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The First Commandment of Marketing: Know Thy Customer

| December 1st, 2016 | 0 Comments

Who Are You Selling To? The days of “spray and pray” marketing are over. Recent research shows that buyers are becoming increasingly sensitive to the relevance of the content they’re receiving. If you think having a friend “unfollow” you on Facebook is a bummer, imagine the pain of having a customer or prospect decide to […]

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Staff Accountability in a Screen Print Shop

| November 29th, 2016 | 1 Comment

Staff Accountability in a Screen Print Shop

Do your employees frustrate you because they lack the initiative to achieve stated goals, miss deadlines or just can’t seem to keep to an accurate production schedule? Do they sometimes just not follow up with some basic tasks and things get missed? Maybe they have been making mistakes and their only answer is a lame […]

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Helping a New Generation of Screen Printers

| November 25th, 2016 | 0 Comments

Helping a New Generation of Screen Printers

The birth of a generation “Educate first, sell second,” has always been and always will be one of our guiding principals here at Ryonet. Since the very first days back in 2004, when we were selling screen printing kits on eBay, we knew that the only way we could be successful was by helping aspiring […]

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Cooking a Thanksgiving Feast with Screen Printing Equipment!

| November 24th, 2016 | 0 Comments

Cooking a Thanksgiving Feast with Screen Printing Equipment!

Thanksgiving is a wonderful time of the year to appreciate what we have, cherish our loved ones, and… whip out your screen printing gear? Exactly 😎 First we started by heating our all-veggie Thanksgiving feast with our Hot Roq Quartz Flash. This got the internal temperature up and primed the meal for a good crisping. […]

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Your Baby is Ugly

| November 22nd, 2016 | 3 Comments

Your Baby is Ugly

“What did he just say?” Your baby is ugly?! Here comes the hate. And by baby, I don’t mean your offspring. I mean your t-shirt design, embroidery idea or product plan for your new apparel line. Look out. Are you sure you are going with that? Be careful. Confirmation Bias What we want to talk […]

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The Darker Side of Screen Printing Contract Work

| November 17th, 2016 | 13 Comments

The Darker Side of Screen Printing Contract Work

As a custom shop, on occasion you may have a client who brings in shirts he wants you to print. Or perhaps you are considering picking up contract work to fill open time on your press. Before you accept that order, here are a few considerations to make. 1. Misprint Replacement If the client brings […]

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Plan to Succeed: Advice for Newcomers

| November 15th, 2016 | 5 Comments

Plan to Succeed: Advice for Newcomers

Get your business off to a smart start by determining goals and what it takes to achieve them upfront. One of the most common mistakes screen printing newcomers make is not taking the time to plan for the future of their business. Time is money; but, a brief investment early on may keep you from […]

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Prepping For The Holidays – You’re Already Late!

| November 8th, 2016 | 6 Comments

Prepping For The Holidays – You’re Already Late!

You’re already late (not really) Preparing for the holidays in a screen printing shop can be a little stressful since it’s typically a slower time of year. Depending on what type of printing you do, spring and fall are generally the busy times of the year you should be taking advantage of. “Putting some hay […]

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The Art of the Flash Sale

| November 3rd, 2016 | 3 Comments

The Art of the Flash Sale

Flash Sales: A Risk with a Reward On one hand, you could gain a ton of new customers. On the other hand, you could end up working with a deficit and damaging customer relationships. Welcome to the world of flash sales. Flash sales are promotions that run for no more than a few hours, often […]

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